Psychology
Tom Francey

The Psychology of Motivation: Why We Struggle to Stay Consistent

Discover how small, consistent actions can lead to lasting change. This blog explores the psychology of motivation and practical techniques—like habit stacking, if-then planning, and identity-based habits—to help you build momentum, stay consistent, and transform your life one step at a time. Start your journey today!

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Psychology
Tom Francey

Persuasive Techniques & Marketing Tips

Ever tried convincing your friend to hit the gym? You bring stats, studies, and logic. They counter with, “But… pizza.” That’s the central vs. peripheral route in action—one uses reason, the other uses cheese. Guess who wins? (Hint: it’s usually the cheese.)

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